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3/3 Beyond the visuals, the brand needed to communicate something deeper: a new way of thinking about skincare. Myokine positions skin health as part of overall performance, recognising that athletes care for their bodies but often overlook the imp
2/3 With the strategic foundation in place, we moved into shaping Myokine’s visual identity. The goal was to create a brand that felt credible and science-backed, while still feeling modern, elevated and aligned with the world of performance
1/3 Every strong brand begins with a clear purpose. Myokine was founded on a powerful idea: that exercise benefits every organ in the body, including the skin, but athletes and active individuals often expose their skin to environmental stress at t
3/3 The result is a brand that feels aligned, inside and out. RFRM. now has a visual and digital presence that mirrors the experience in-studio: supportive, accessible, and quietly confident. A flexible brand system designed to support growth and
2/3 With the foundations set, the visual identity and website had to do the same job as the studio experience. Clean typography, considered spacing, and a calm but confident tone designed to reflect spaces that feel welcoming, grounded and human.
1/3 Every brand needs a clear point of view. For @rfrmstudios that meant stripping Reformer Pilates back to what actually matters: people, movement and how it feels to walk through the door for the very first time. This rebrand wasn’t about

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